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Financial Services

Survey: Multigenerational banking personalization by the numbers

Retail banking customers

11 Apr 2024

Survey: Multigenerational banking personalization by the numbers

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Build the bank of tomorrow with family-first personalization

We wanted to learn more about how household composition impacts personalization preferences for banking. Commissioned by Amdocs and conducted by Dynata, a 1,000 working age adults were interviewed to discover what would types of banking services would capture their interest.