Next-generation telecoms CPQ is needed to unlock revenue growth for CSPs
Analysys Mason takes a look at what communications service providers need from next-generation configure, price, quote software to accelerate their B2B growth.
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Configure, price, quote (CPQ) systems are a critical part of the sales process for B2B solutions.
But existing CPQ solutions are not able to handle complex services or do not have the levels of automation required to handle high-volume, low-margin IoT services.
“CSPs need to invest in next-generation CPQ systems to support their growth aspirations in the B2B market as well as to support new advanced 5G services. They will otherwise face a lack of agility when launching new services and struggle to provide a consistent customer experience at the level expected as well as successfully monetize new services.”
This Analysys Mason perspective examines challenges in the CSP market and highlights how upgrading to next-generation telecoms-specific CPQ systems can enable CSPs to address these challenges and meet their growth aspirations.
