Subscription marketplaces are an area where telcos can build on their established and trusted relationship with their customers to offer a wider range of lifestyle services and combat network commoditization. Telcos have a long history in offering subscription-based access to content to their customers with most incorporating content services (such as Netflix, Disney+) into their entertainment packages. However, some leading telcos have started to provide additional aggregated platforms to offer even a wider variety of services across multiple categories (such as business and productivity) in one single bill. In this report we outline how telcos can drive the flywheel to ensure success in this arena.