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SunCom Triples Data Service Revenue with Amdocs Qpass Digital Commerce Solution
As a wireless carrier in an exploding content market, SunCom needed a rapid solution to support innovative content. The company turned to Amdocs Qpass for a comprehensive solution that helps SunCom manage the entire digital commerce lifecycle. This includes managing partners, sourcing, publishing and refreshing content, maintaining PC and mobile storefronts, providing content merchandising strategy, delivering content, and on-statement billing. As a result, SunCom is able to deliver cutting-edge content that delights customers, enhances revenues and ensures a competitive advantage in their market.
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| Line of business: |
Wireless |
| Services: |
Prepaid and postpaid; voice, data and content |
| Headquarters: |
Berwyn, Pennsylvania |
| Website: |
www.suncom.com |
 Read Case Study | With a market span including the United States and Puerto Rico, SunCom is keenly aware of the wide range of customer expectations. To maintain a leading position in the market, SunCom seeks to create a highly personalized and relevant experience that builds local customer affinity, increases satisfaction and reduces churn.
When the content market exploded, SunCom faced intense competition from larger carriers offering a wide range of content choices. To provide customers with quick and easy access to the newest and best in content services, SunCom required a strong partner. Amdocs Qpass was the clear choice, according to Suzanne Lowry, executive director of pricing, planning and product management at SunCom Wireless.
Says Lowry, When SunCom was selecting the vendor for content management, Qpass was the clear winner. They had the international experience of working with multiple carriers across the globe. And they were able to provide a turn-key solution that interfaced with our current billing system, and bring it up and running very quickly.
With the help of Amdocs, SunCom was able to quickly transition a simple WAP interface to a rich content solution that provides customers with easy access to leading content.
COMPLETE, END-TO-END SOLUTION
The Amdocs Qpass solution and content services provide a complete end-to-end infrastructure that benefits SunCom and its customers. Amdocs Qpass helps SunCom manage the entire digital commerce lifecycle, enabling SunCom subscribers to easily find, purchase and download a wide variety of continually updated content to their SunCom mobile phones.
Amdocs Qpass Solution
SunComs Amdocs Qpass Solution includes two products. The Service Management Platform helps SunCom manage partner relationships, product offer definitions and promotions, revenue sharing contracts, charges and settlement, customer care, and financial reporting. Amdocs Qpass Content Delivery Platform provides mobile and PC storefronts to SunCom and stocks them with the latest in content offerings targeted to SunCom customers.
Amdocs Qpass Content Services
For content selection, SunCom relies on Amdocs Qpass Content Services. This dedicated team of content experts enables SunCom and other wireless providers to outsource the management of their entire digital content stores.
Drawing from thousands of relationships with international content partners, music labels, and local, country-specific content partners, Amdocs Qpass Content Services sources premium content targeted for specific markets. The Content Services team negotiates with content providers directly on behalf of SunCom and manages the ongoing relationships. In addition, the team acquires the content and places it in the SunCom content storefront.
Amdocs Qpass manages day-to-day storefront activities, including content sourcing, selection, categorizing, publishing, as well as creating promotions and special bundles to promote subscriber growth..
RAPID TIME TO MARKET
Time to market was a significant factor in choosing Amdocs Qpass. SunCom required a solution that could be deployed quickly, and one that could support new content as quickly as it became available.
One of the major advantages of our partnership with Amdocs Qpass Content Services is the vast array of content that is available to our customers very quickly, states Lowry.
Based on its partnerships with all of the major content providers in the world, Amdocs Qpass can tailor the SunCom content store very quickly to meet specific customer demands or SunCom promotional plans.
SUPPORTING PROMOTIONS AND CUSTOMER EDUCATION
Every wireless carrier faces the challenge of educating its customer base about the expanding array of handset capabilities in order to increase sales. Approximately 20 percent of the SunCom customer base regularly downloads content. So Amdocs Qpass helps SunCom design integrated, cross-promotions aimed at continually enhancing SunComs sales figures through customer education.
Weve had great success working with Amdocs Qpass on text messaging campaigns to our customers. The promotions help customers discover the content available to personalize their phones and also learn exactly what their wireless phones are capable of doing, says Lowry.
Amdocs Qpass provides integration with SunComs SMS short code marketing campaigns. Customers can see a campaign and participate, and the result is a more unified, personal experience with their handset.
The extensive content expertise of the Amdocs Qpass team helps deliver a custom content to fit the SunCom marketplace. Amdocs Qpass has helped make these campaigns really come alive to the customers. In the past, customers had to search by category for music or games or other content. Now their SunCom phone is more like a portal. We can promote hot content with a local focus like basketball games or a concert coming to town, Lowry explains.
SUPERIOR PERSONAL SERVICE
Lowry highlights the personal relationship between the SunCom marketing team and the Amdocs Qpass account management team as one of the strong values of the partnership between the two companies.
We immediately felt very comfortable with the Amdocs Qpass team, and we have one-on-one relationships with Amdocs Qpass account management. Its literally just one phone call to reach the right people who can implement change and make decisions, she explains.
Amdocs Qpass works closely with SunCom, discussing roadmap plans, content product performance and planning program design. With help of Amdocs Qpass, SunCom is able to make decisions about content services we know our customers are going to want in coming months and years. We are able to stay ahead of the competition and plan for the services we think our customers are going to want, says Lowry.
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