At-a-Glance Telefónica O2 Slovakia Headquarters: Bratislava, Slovakia, Central Europe Website: www.sk.o2.com Industry: Mobile communications Customers: 500,000 Challenges Quickly implement a robust postpaid billing system Needed to support fast, flexible service delivery and promotions Incumbent mobile operators dominated the market with 85 percent share Increasingly challenging to deliver brand differentiation Existing system was difficult to maintain, often crashed Solution Amdocs Billing StartPack Amdocs Document Designer Amdocs System Integration Services Results Launched postpaid services quickly and at low cost Reduces time to market for new products and services Short time-to-market for innovative bundling and discounting Increased opportunity to grow ARPU Fast implementation enabled business to leverage the holiday season sales One consolidated bill across all offerings Technical Statistics Amdocs solution modules: Amdocs Billing StartPack > Product Catalog Billing > Mediation Gateway > Rater > Charging > Customer Management Amdocs Document Designer OS: Sun/UNIX Database: Oracle Integrations: SAP, Mediation, Data Warehousing, Print Shop

COMPETING IN A TIGHT MARKET
Launched in 2007, Telefónica O2 Slovakia is the latest entrant to the mobile phone service market in Slovakia, and ranks third after T-Mobile and Orange. The company provides its growing subscriber base with range of mobile prepaid and postpaid services. Telefónica O2 Slovakia is wholly owned by Telefónica O2 Czech Republic, part of the Telefnica group of companies which serve more than 206 million customers in Europe, Africa and Latin America.

As a new player in the market, Telefnica O2 Slovakia faced a huge challenge in winning new customers, with the key competitors owning 85 percent market share. The company needed to be able to differentiate itself from its competitors by bringing new products and services to the market quickly.

Telefnica O2 Slovakia initially provided prepaid service, but planned to launch postpaid contract services and its own mobile network towards the end of 2007. This required the ability to support multiple customer types more effectively. In addition, the Christmas season and its lucrative sales potential for mobile services was fast approaching. This presented Telefnica O2 Slovakia with the chance to bring new services and products to market and win new customers.

To help establish its wireless postpaid billing capabilities quickly, Telefnica O2 Slovakia opted to deploy a new and innovative solution from Amdocs - the Amdocs Billing StartPack. This made it possible for Telefnica 02 Slovakia to rapidly introduce innovative voice, data and content services and bundles, and deliver a single bill for all offers.

Telefónica O2 Slovakia needed an end-to-end billing system that guaranteed superior customer service and an innovative customer experience up and running in a matter of months, says Juraj Sedivy, chief executive officer at Telefónica O2 Slovakia. With a history of successful deployments at additional Telefnica markets, including Spain and the Czech Republic we knew Amdocs would deliver. The Amdocs Billing StartPack met our requirements for advanced billing capabilities and a rapid deployment and has enabled us to achieve our objectives. This was a win-win situation for us with the project delivered on time and on budget."

AMDOCS STARTPACK DELIVERS FAST, LOW-COST BILLING SOLUTION
The Amdocs Billing StartPack is an advanced solution that incorporates pre-defined products, business processes, implementation services and interfaces. It is pre-tested and ready for deployment to deliver a cost-effective billing solution in a few months.

In choosing the Amdocs Billing StartPack, Telefnica O2 Slovakia was able to leverage the integrated and proven Amdocs products for convergent support across postpaid voice, data and content services. With a single rating engine, a single billing mediation gateway and one product catalog, it ensures data integrity and enables Telefnica O2 Slovakia to offer customers a consolidated bill across all offerings. The business processes in the Amdocs Billing StartPack build on Amdocs best practices accumulated over more than 25 years in the communications industry. For example, the processes incorporated into Amdocs Billing StartPack are based on the eTOM Telecommunications Service Provider Business Process Framework, including billing management, service rating, and offer management. Amdocs Billing StartPack is highly scaleable up to millions of subscribers.

As a result of Amdocs StartPack, Telefnica O2 Slovakia has been able to improve the customer experience and establish a strong presence in the market. With a powerful billing engine, Telefnica O2 Slovakia has introduced a raft of new voice and data products and services to all its customers. Telefnica O2 Slovakia is now able to introduce innovative bundling and discounting packages very quickly in response to competitor offers, but more often in advance of them. Even its postpaid service is unique in the Slovak market, offering customers postpaid service and subsidized handsets without a written contract. Customers can choose their own voice tariff, switch tariffs free of charge, and carry over unused minutes. Telefnica O2 Slovakia gives its customers freedom to choose and select their postpaid service according to their needs.

Other benefits of Amdocs Billing StartPack include making billing complexities transparent to the customer, increasing service personalization throughout the billing offer and customer lifecycle, and making billing information accessible online. Amdocs Billing StartPack also helps Telefnica O2 Slovakia deliver innovation across offers, and bundles. The solution helps leverage rich billing data to fuel business insight and capitalize next generation services, as well as provides flexibility to support sophisticated business models and expansion into new markets and lines of business. In addition, the Amdocs Billing StartPack makes it easier to maintain systems, integrate to external systems and develop future capabilities as market and customer demand changes.

Says Juraj Sedivy, "The Amdocs Billing StartPack has been an important part of our strategy to quickly launch our postpaid services, attract new customers, and offer them a wide array of services. Amdocs is helping Telefnica O2 Slovakia capture more revenue, deliver more profitable customer experiences and grow market share."

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