|
Kyivstar operates in the high-growth Ukrainian market, providing mobile services to a fast-growing subscriber base. The company recognized that it needed a common platform for fulfillment, planning and assurance which would support further subscriber growth, allow it to manage services and network resources more effectively, and roll out new services faster. To this end Kyivstar has successfully deployed a number of Amdocs OSS suite products which have enabled it to consolidate its inventory systems and speed its fulfillment processes, thereby enhancing its customer experience.
"The unified inventory gives us a better view of our network resources, and enables us to improve capacity planning and enhance our service assurance."
Vitaliy Gubenko, Head of Management System Unit, Kyivstar
Kyivstar is the largest wireless operator in the high-growth Ukrainian market. Since launching its GSM network in 1997, its subscriber numbers have grown rapidlymore than doubling in 2005 aloneand reaching 23.7 million by early 2008. The Ukraine market is highly competitive, supporting four major wireless operators and more than 10 MVNOs. However, while penetration continues to rise, average revenue per user (ARPU) is falling. The challenges facing Kyivstar are to lower its operational costs so that it can maintain its competitive edge, and to launch new value-added services quickly and reliably in order to boost ARPU.
Kyivstar's IT systems have an important role to play in helping tackle these business imperatives. Lower operational expenditure has been achieved by consolidating its OSS infrastructure, including inventory systems. Not only has inventory consolidation lowered its OPEX directly, but it has also enabled Kyivstar to improve resource utilization by maximizing the effectiveness of its network management and capacity planning.
With the majority of subscribers on prepaid tariffs, Kyivstar needs to offer innovative, value-added services in order to reverse the downward trend in ARPUs. Increasing the level of OSS automation has enabled faster rollout of new services, and faster and more accurate service fulfillment. This reduces costs and decreases time to new revenues, and also enhances the customer experienceenabling Kyivstar to retain existing customers and attract new ones.
"Amdocs brought a wealth and breadth of knowledge and skills to this project, helping us develop a strategic vision for our OSS evolution and inspiring us to discover new approaches to our business processes."
Vitaliy Gubenko, Head of Management System Unit
Kyivstar
NEED FOR A SINGLE DATA SOURCE
Kyivstar needed to consolidate its inventory data because it had many different data sources and connection information stored outside its management systems. Information was still being handled manually and there were no standard processes or tools. Worse still, some information was not being administered at all and there were few internal conventions for handling the data. This had led to a situation where Kyivstar did not have a complete picture of its transmission network, impairing operational efficiency and leading to higher costs and slower service rollouts. To achieve its commercial goals, Kyivstar needed to reduce its cost base, speed service rollout and enhance its customer experience. It determined that the way to achieve this was to begin by implementing a single, accurate data sourcea consolidated inventorywhich could become the foundation for better capacity planning, improved and more automated fulfillment, and improved fault management.
AMDOCS OSS SOLUTIONS
Kyivstar has completed implementation of the Inventory Management solution from Amdocs OSS Division, including Resource Manager, Task Engine and Sync Engine. Kyivstar also uses Amdocs' technology for data integrity, supporting synching of new elements from the network to Resource Manager. This ensures that Kyivstar has an up-to-date view of the entire network, enabling better service provisioning and network planning and supporting service assurance through integration with IBM's Netcool solution.
WHY AMDOCS OSS
"Initially there were three main reasons why we selected the Amdocs OSS to form the basis of our OSS vision," says Vitaliy Gubenko. "Firstly, the Cramer solution is truly carrier-grade, which was important to us as we have a fast-growing business and we needed a solution that could grow with us. Secondly we believe that Amdocs OSS provides the most solid resource management foundation, and thirdly we think that Amdocs has the most complete concept for OSS evolution."
Gubenko says that Kyivstar's local implementation partner S&T Soft-Tronik brought detailed specific knowledge of its architecture, processes and problems, but it has also benefited greatly from Amdocs' strategic vision and experience. "Amdocs brought a wealth and breadth of knowledge and skills to this project, helping us develop a strategic vision for our OSS evolution and inspiring us to discover new approaches to our business processes," says Gubenko.
Back to Top
|