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Amdocs Helps ADSA Enter New Markets and Enhance the Customer Experience for ADSA's Print and Online Advertisers
For over 15 years, ADSA has relied on Amdocs for a customer-centric system of products that has helped ADSA become a leader in Spanish-language yellow- and white- page directories. As ADSA faces new market and competitive challenges, the company remains confident in Amdocs' evolving products and support, updating its online yellow pages with the help of Amdocs' software and services. ADSA increased its licenses for Amdocs' flexible, workflow-based A-CRM system, deployed a cutting-edge online search engine with Amdocs' strategic support, and is implementing Amdocs Sales Force Automation (SFA) software. Amdocs' end-to-end solution for print and online directories is helping ADSA speed and simplify the work of advertising sales reps, automate processes to minimize errors, create a superior experience for consumers, and drive higher value for advertisers in ADSA's print and online media.
| Anuncios en Directorios (ADSA) |
| Headquarters: |
Mexico City, Mexico |
| Website: |
www.seccionamarilla.com |
| Employees: |
1853 |
| Revenue: |
$460M |
| Lines of Business: |
130 annual yellow pages telephone directories, 130 annual white pages directories, online directories |
| Services: |
Advertising in print and online directories reaching customers in Mexico, South America, and the U.S. |
CHALLENGES
- Retain market dominance in print directory publishing while also competing successfully in the rapidly expanding area of electronic media
- Streamline systems to support efficient expansion beyond Mexico into South America and the U.S. Spanish-speaking market
- Provide tools to help sales representatives offer a wide array of print and online choices to customers and close sales quickly while also providing accurate, current data to management
SOLUTION
- Amdocs A-CRM software
- Amdocs SFA solution
- Amdocs strategic implementation capabilities and ongoing support
- ApproxiMatch search engine software
RESULTS
- Achieving operational efficiencies for print and online directories
- Minimizing the potential for errors through automation
- Delivering unprecedented search quality
- Making purchases faster and easier for customers
- Moving closer to achieving true integrated customer management (ICM)
- Providing a flexible foundation for successful competition
"With the help of Amdocs' evolving portfolio of directory publishing strategies and technologies, ADSA is taking advantage of new opportunities in the digital marketplace and streamlining internal processes to drive higher value for our advertisers and grow our revenues further."
- Sergio Dominguez, Vice President of Marketing, ADSA
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